What would you like us to know about the SS26 collection?
With SS26, I wish to deepen my exploration of clothing – not only in the way it is worn, but also in the ways it is displayed: suspended on a hanger; arranged on a mannequin; embodied on a person; and ultimately staged on the runway. The jewellery display stand is elevated into a central mode of presentation, blurring the traditional hierarchy between garments and accessories. Clothing begins to function as ornament, while accessories take on the presence and authority of garments.
How essential is heritage and/or a distinctive identity in contributing to a brand’s success?
I believe identity matters a lot for a brand. For me, distinctiveness comes from reimagining the familiar – trying to make the ordinary feel surprising again. It’s simply the way I create, and I hope it can find its place in a world that sometimes can seem a bit lean.
What surprises you about the industry in 2025?
I don’t think anything is particularly surprising. You have to be responsive in fashion, especially today. The world is constantly changing and things are happening all the time. You have to be able to adapt, react, and stay connected to the world and the times we live in.
What is the most significant driver of change in fashion right now?
The most significant driver of change in fashion today is the shifting economy. Market consolidation and the struggles of major luxury e-commerce players are reshaping how brands can exist and grow. At the same time, competition has never been greater, while the consumer is changing. It’s a moment of pressure, especially for younger brands, but also of opportunity: those who adapt with clarity and resilience will come out stronger.
Who or what is generating the greatest influence in fashion today?
Today, influence comes not only from established houses, but from culture at large – from imagery, digital platforms, the street, and music. What matters is no longer who shouts the loudest, but who can craft a vision that feels coherent and sincere.
How do you think your brand can spark and sustain desire with so much else
going on in the world?
For me, fashion is a form of art; its role is to spark desire and joy, and whatever happens in the world, art endures.
What defines elegance in a contemporary context?
Today, elegance is found in simplicity and discreet surprises, rather than in ostentation.
There seems to be more overlap between fashion/entertainment than ever. Thoughts?
Fashion and entertainment increasingly overlap, but fashion cannot become only a spectacle. For me, a show is a stage for clothes – garments meant to be worn, transformed, and reinterpreted. The balance is in playing with spectacle while keeping fashion intimate and real.
Do trends still matter?
Trends still exist, but I don’t see them as a direction to follow. I see them more as background noise, a reflection of the moment, to which I can sometimes respond with contrast or diversion. For me, it’s less about sticking to a trend and more about creating pieces – pieces that, beyond the seasons, can transform, adapt, and surprise. If a trend crosses my path, it’s because it raises deeper questions, not because I’m trying to follow it.
This interview has been lightly edited.
