The partners of the Fédération de la Haute Couture et de la Mode engage with Paris Fashion Week in a dynamic of services, expertise and innovation. Together, we develop projects to support our Members and accredited guests during Paris Fashion Week and official events.
Official Partners
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DEFI is an original hub created in 1984 to support and accelerate the development and transformation of the French fashion industry. DEFI therefore works towards the growth of fashion companies, the protection and development of France’s image and attractiveness, the stimulation of digital and technological innovation, the promotion of French manufacturing and savoir-faire, as well as the emergence of responsible fashion. DEFI supports Paris Fashion Week® and emerging brands through SPHERE and fashion shows. DEFI is at the heart of the French fashion ecosystem.
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L'ORÉAL PARIS
As an official partner of PARIS FASHION WEEK®, L’Oréal Paris is committed to support and promote fashion talent through its unique beauty expertise and makeup innovations. The brand promotes the excellence and diversity of the Parisian fashion scene worldwide, and collaborates with the most talented designers, ranging from renowned creators to emerging talents.
As the world's leading beauty brand and a symbol of French excellence, L’Oréal Paris inspires confidence in women by enabling them to assert and emancipate themselves. Each season, the brand brings its vision worldwide thanks to L’Oréal Paris hair and makeup artists, who create and democratize new beauty trends from the world's most influential fashion capital.
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ACCOR
Accor and the Fédération de la Haute Couture et de la Mode are pleased to announce their partnership, rooted in shared values of excellence, innovation and a commitment to promoting creativity.
Accor is a world leading hospitality group offering experiences across more than 110 countries, with 5,700 properties, 10,000 food & beverage venues, wellness facilities and shared workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as lifestyle with Ennismore’s brand portfolio. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.
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DS Automobiles
Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, DS 4, DS 7 and DS 9.
Designed for a clientele seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey.
With numerous records since its entry into Formula E in 2015, including two double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The Brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 360 horsepower and 4-wheel drive. In 2024, DS Automobiles is accelerating its transition to all-electric with the arrival of DS N°8, a new model offering up to 750km range.
With a presence in 40 countries, the DS brand has an exclusive distribution network of over 450 DS STORES around the world.
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Broadcasting Partners and Media Partners
Youtube
YouTube has been supporting the calendar's members and Houses all along by means of workshops in order to provide guidance to enhance the visibility of their content. For the Paris Fashion Week®, an unprecedented activation of YouTube.com/fashion will enable the Federation to showcase the content of its Houses in a specially curated playlist.
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Google
Google is making its entire know-how available to the Federation in order to support it in its brainwork and its digital strategy.
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KONBINI
Konbini, leading French digital cultural media was founded in 2008 by Lucie Beudet & David Creuzot. The media is part of the digital media group with 30 million users : DC Company, founded by Geoffrey La Rocca. Its mission: to offer young generations content that reflects a passionate, committed, emerging cultural diversity that is sometimes subversive and always conducive to progress. In 2024, Konbini counted 3.6 billion views (1.8 of which on instagram) and has touched 70% of 15-35 y.o every month.
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TENCENT
The Leading Online Video Platform in China. Provide the best online movie, TV series, entertainment services and audio visual experiences, and become the First Choice for Internet users to watch movie, TV series and entertainment contents.
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The Asahi Shimbun
The Asahi Shimbun will broadcast the contents and distribute original articles in a special page for Paris Fashion Week on its website in Japan, with high design and visibility.
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CNN Style
CNN Style has launched a dedicated hub featuring news and features from Paris Fashion Week throughout 2025.
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Tiktok
TikTok is extremely proud to be partnering with the ultimate iconic fashion institution, La Fédération de la Haute Couture et de la Mode (FHCM) coordinator of Paris Fashion Week®.
On TikTok, FHCM will show-off the creative and innovative vision of the emblematic Maisons as well as shine a light on emerging designers and brands, opening the doors of the events registered on the Paris Fashion Week® Official Calendar and bringing the unrivaled, rich content of the global capital of Fashion to the TikTok community.
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META
Meta is supporting the Federation and its members via training initiatives dedicated to the needs of the Luxury and Fashion industry.
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Professional Partners
PREMIERE VISION
Fashion changes, and Première Vision is changing along with it. The world's foremost event for fashion industry experts is prioritizing eco-responsibility, dedicating itself to exploring and championing all aspects of sustainable and technological innovation. From yarns to fashion manufacturing, fabrics, leathers, prints, colors, and accessories, Première Vision is today more than ever the hub for creative and committed fashion.
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LAUNCHMETRICS
About Launchmetrics:
Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution.
Its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI, and benchmark brand performance. With tools for sample management, event organization, PR monitoring, and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place.
To learn more about Launchmetrics, please visit launchmetrics.com and follow @launchmetrics.
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Le New Black
LE NEW BLACK is a comprehensive wholesale management solution for creative brands, comprising premium B2B digital showrooms, back-office sales management tools, and an iPad order-taking application. Launched in 2009, LE NEW BLACK is part of PFW® professional partners once again this season, allowing for the digitalisation of Sphère, Paris Fashion Week's showroom.
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INSTITUT FRANÇAIS DE LA MODE
Institut Français de la Mode is a higher education institution, a training center for apprentices, a provider of executive education, and a center of expertise for the fashion industry. It provides undergraduate and graduate programs in fashion design, management and craftsmanship.
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GRAND SHOOTING
Grand Shooting is the first product photography management platform focused on media production for fashion and retail. It accelerates the development of brands on the digital market by removing the barriers to the production and online publishing of media: automated workflows, secured assets, catalog enrichment based on image analysis, declination of formats for partners, certification of content quality. Grand Shooting holds a European patent, reference EP4462281.
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ZEDONK
The Specialist Business ERP Software designed to meet the needs of the fashion industry.
Since its inception in 2006, Zedonk has helped over 1000+ brands and designers, across 45 countries. Based in London, their entire team is made up of industry experts who draw on their experience to deliver the best service to clients. Thanks to an affordable, modular structure, they cater perfectly to the needs of small and medium-sized companies. Zedonk is a one stop shop for fashion brands, covering everything from development and production to
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STELLAE
Stellae International operates for the highly demanding couture houses, fashion designers and emerging talents looking for the elegant solution with quality logistics support. Through its state-of-the-art systems, its infrastructure and experienced team, it delivers tailor made logistics solutions to its clients-partners. Stellae offers a fully integrated logistics approach to retail, wholesale, ecommerce, marketplace distribution.
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Bureau Future
Bureau Future is a creative agency based in Paris and New York bringing together creative strategy, art direction and production to conceive images, films and experiences.
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Sustainability Partners
PWC
Sustainability partner of the Fédération de la Haute Couture et de la Mode, PwC provides the House members of the Fédération and the Houses registered in the Official Calendar of Paris Fashion Week® (PFW) and Haute Couture weeks, STEP.event, a tool support and eco-design dedicated to events.
During each PFW, the tool allows each House to assess the environmental and social impact of its event. It can be used for ecodesign purposes, by performing real-time simulations, to make the best choices to reduce its impact.
The tool is a web-based software produced by PwC France and Maghreb by combining the expertise of the Sustainable Development teams, the Data Intelligence teams and the Experience Center.
The Sustainable Development department of PwC France and Maghreb, founded in 1994, supports companies (from SMEs to multinationals) and investors in the integration of CSR / ESG subjects in their strategies, their operations, their innovation initiatives, the management of their performance and their investment policies. More than 100 specialist consultants are supported by a global Sustainability strategic platform, bringing together nearly 2,000 people in 70 countries.Read more
