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CACHÍ - Seeing double

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“Seeking to encourage men to explore their own wardrobes, whilst adding a touch of flair.” This is how Belen Frias and Elise Girault describe their work at CACHI, particularly in relation to the wardrobe staples they are reinterpreting. “Each season, we gradually refine our vision of the contemporary men’s wardrobe.” Winners of the AMI & IFM Entrepreneurship Prize (2023), their collection can be seen at the SPHERE Showroom, an initiative for emerging brands organised by FHCM with the support of L’Oréal Paris and Le DEFI taking place at the Palais de Tokyo until June 28.

"A way of being elegant without trying to be,” they say. 

 

“We often observe the women around us, and the way in which they effortlessly make the most of their wardrobes, as well as those historically intended for men. They work with the conventions and reinterpret them naturally. Men’s fashion, on the other hand, often remains more rigidly defined. Our aim? To encourage men to explore their own wardrobes, adding a touch of flair. 

“The craftsmanship is what inspires us about menswear, tailoring above all: it goes into a well-made, comfortable garment that has the power to transform a person. In our view, the suit has this power. It lends a certain air of confidence without any effort. 

“This collection came together very naturally, building on the themes dear to us. We approach Summer 2027 through introspection, linked to our diverse roots, French-Sicilian and Argentine. Our inspiration often comes from family memories, art history and those who came before us. This season, my grandfather’s old photographs have been particularly significant.

“We love to look at the details: a collar, a posture, a way of being elegant without trying to be so. We’ve thought a great deal about all those male ‘idols,’ such as Argentinian singers Carlos Gardel and Sandro de América, who had a very strong aura, almost cinematic. Passionate, radiant men who embody a kind of natural elegance. One of our key sources of inspiration is Peter (A Young English Girl), painted by Romaine Brooks in 1920.

“We draw inspiration as much from tailoring as from cultural figures such as Carlos Gardel and Sandro: a presence and a distinctiveness, not based solely on clothing but also on attitude. 

“Each piece is crafted with precision, incorporating details found on the traditional costume of Argentine “gauchos,” such as the three pleats at the back of the trousers, inspired by their bombacha trousers, or a wider sleeve reminiscent of the poncho.

“Above all, we are passionate about the product itself, about designing a garment that we see almost as a piece of design. It must be well thought out and tell our story at the same time. The choice of materials is the cornerstone of our process. We tend to work with winter fabrics, but this season encouraged us to focus more on creating garments in lighter fabrics, whilst retaining a sense of sophistication.

“We have a very personal vision of men’s fashion and what it could be. We like to push the boundaries slightly to introduce unusual details, the sort you might more readily find in women’s fashion. We refuse to limit ourselves. We envision a style that speaks to everyone. Above all, we want to explore this question: Why are certain items of clothing considered masculine?

We are interested in the many ways in which clothing can accompany a person. Menswear is our starting point, a rich field where we love to explore the nuances and possibilities.”

 

 

This interview has been lightly edited. 

 

L.B.