Where do you look for new ideas or voices in fashion?
Observation is everything. I watch people on the street, at airports, in clubs. Often, the most exciting voices aren’t “inside” fashion, they’re creating culture elsewhere. The street has always been my main inspiration, and subcultures are at the core of my creative vision.
In which ways might fashion creativity effectively drive growth?
Fashion creativity should have no rules; it’s about bringing something fresh to the table. I think new designers today need to return to a space where creativity comes from freedom, without restrictions. Once the brand is established, then it’s time to deal with numbers and structure.
How essential is heritage and/or a distinctive identity in contributing to a brand’s success?
Heritage is crucial, especially when approaching a brand with a long history. You can reinterpret the codes differently, but staying consistent with the brand’s identity is key.
What surprises you about the industry in 2025?
Things move incredibly fast, yet people crave authenticity and depth more than ever. I’m curious to see the next steps in fashion. Right now, it still feels like we’re creating a new era.
2025 feels like a work in progress to me.
Who or what is generating the greatest influence in fashion today?
Communities. Influence has shifted, it’s no longer about one designer or celebrity. It’s about collectives, groups of people shaping taste together.
What defines women’s elegance in a contemporary context?
Freedom. Elegance today isn’t about rules; it’s about confidence and authenticity. It’s how someone owns what they wear — and the energy they bring to it — more than the item itself.
There seems to be more overlap between fashion/entertainment than ever. Thoughts?
They’ve merged completely. Fashion is entertainment, and entertainment speaks through fashion. I love it; clothes have the power to make a performance unforgettable.
Do trends still matter?
Yes, but differently. Trends now capture a mood rather than dictate what everyone should wear. Personal style has taken the lead.
When was the last time you marvelled over something in fashion?
Recently, watching young designers create magic with minimal resources; it’s pure vision and raw creativity. Personally, I was moved by Jonathan Anderson at Dior; the show felt fresh and we were all genuinely happy to see him there. Also, Glenn’s first Margiela Artisanal show was exactly the energy we were looking for, and Michael Rider’s debut was totally on point. June in Paris was truly exciting. I’m eager to see the upcoming season this September!
Can you share a mantra for the coming year?
I keep thinking of what Chloë Sevigny once said: “I don’t chase. I attract.” That’s the energy I want to carry forward, staying open and letting the right things come naturally.
This interview has been lightly edited.
