Throughout, there is a tension between high and low, in more ways than one. There is the introduction of the Bluemarble monogram, quietly stitched into tops, outerwear, and an ever-growing accessories offering. There is his painterly mastery of colour with smatterings of earthen tones like lagoon green, sand, and chestnut, alongside ‘Cadillac red’ and the electric blue of the Mediterranean. Panoramic prints on denim might feel obvious but the linings of coats reveal camouflage prints, a personal touch. Alpine-inspired is elevated with harness loops woven with lurex and wool threads. Suiting is as tender as it is tough. with organza meeting wool, attached by metallic embroidery. Two worlds collide at Bluemarble and, for Alvarez Graff, finding the balance between them is the biggest thrill.
What would you like us to know about the SS26 collection?
I’ve always been fascinated by the Mont Faron cable car in Toulon. Suspended between mountain and city, it doesn’t just link two points, it creates a space in between, a place for passage, for dialogue.
In what ways might fashion drive growth?
Fashion can be a powerful driver of growth by embracing innovation, celebrating craftsmanship, and acting as a platform for meaningful human connection. It’s a space where ideas, identities, and stories intersect and spark dialogue.
How essential is heritage and/or a distinctive identity in contributing to a brand’s success?
Fundamental. Our identity is grounded in personal heritage. It’s that mix of memory and movement that gives us our voice.
How do you think your brand, or the industry, can spark and sustain desire with so much going on in the world?
I often think about this question and I think the importance lies in the message you want to deliver.
What defines elegance in a contemporary context?
Elegance finds its roots in the soul.
Who or what is generating the greatest influence in fashion today?
I don’t think fashion today is led by a single person or place. It’s shaped by everything in motion: the changes, the movements, the energy of now.
This interview has been lightly edited.
