A.W.A.K.E. MODE was founded in November 2012 by Natalia Alaverdian in London.
In the world driven by fast-changing trends A.W.A.K.E. MODE seeks to create one of a kind, mindfully
crafted, and responsibly produced pieces, adaptable to fit into daily life, making it joyful and special.
The brand aims to offer a subtle yet distinct narrative where clothing doesn’t only carry a functional
and decorative meaning, but acts as intellectual and emotional stimuli.
Artistic Director: Natalia Alaverdian
Year of creation: 2012