LAZOSCHMIDL

Founded in 2014 by German-Swedish duo Andreas Schmidl and Josef Lazo, Lazoschmidl combines fashion, design, and storytelling. Each collection is inspired by a narrative, offering a distinctive, story-driven approach to their creations. Awarded the 2016 Innovation Prize by the Swedish Fashion Council, the duo blends pop culture and personal stories to create an eclectic, vibrant, and undeniably sexy world. The brand challenges societal norms and has been featured in the Paris Fashion Week® Menswear Official Calendar since June 2019.

Artistic Director: Andreas Schmidl

Year of creation: 2014