Sara Chraïbi is driven by the desire to breathe contemporary life into the craftsmanship of her country. Surrounded by a handful of artisans, his work is recognized as much for the purity of its lines as for the sensitivity of its embroideries. With the memory of the celebrations of her childhood, Sara Chraïbi builds her eponymous brand, from one collection to another, around a Moroccan art of living mixing East and West in a wardrobe in search of the essence of a contemporary look.

Artistic Director: Sara Chraïbi

Year of creation: 2012