After studying fashion at Aalto University in Helsinki, Rolf Elkroth was awarded Young Designer of the Year in Finland in 2015 and was a finalist at the Hyères Festival in 2016. In 2020, he launched his eponymous brand to pay tribute to Finnish heritage and traditional know-how, which he rethinks and modernises. He is presenting his collection at Copenhagen Fashion Week. He joins SPHERE Paris Fashion Week® Showroom this season.