RUIbuilt is a brand that explores the duality of all things, the relations between matters and beings, always in the more philosophical way.
Rui always finds beauty in the imperfections, the unfinished, broken, or even unloved, and we are on a constant study of the space between perfection and imperfection. The softness and careful fragility of Rui’s compositions are met with powerful severity, revealing strength in their delicacy.

Love what makes you, you.

Artistic Director: Rui Zhou

Year of creation: 2019