Wooyoungmi is a South Korean designer label founded in 2002 by Youngmi Woo. Luxurious fabrics, effortless tailoring, and wearability converge to form a wardrobe that is as sophisticated and pure as it is accessible and contemporary. Artistic embroideries, subtle details, modern prints, and the mix of traditional and technical are all hallmarks. Originally a menswear-only brand, Wooyoungmi expanded to womenswear in 2020, a natural shift facilitated by the brand’s neutral, androgynous appeal.

Artistic Director: Woo Youngmi

Year of creation: 2002