XULY.Bët which means "Open your eyes wide" in wolof, is a parisian fashion house founded in 1992 by Lamine Kouyaté, who moved from his native Bamako, Mali to Paris around 1982. 

While studying architecture in Strasbourg, Kouyaté fell in love with the Parisian fashion scene and moved to Paris to begin working as a clothing designer. He soon launched a subversive type of fashion, eco-responsible and modern, offering to women a new found freedom. soon after that, his menswear followed.

Artistic Director: Lamine Badian Kouyaté

Year of creation: 1991