EGONlab x DS Automobiles

EGONlab is a young french brand whose visual identity is deeply inspired by artistic movements having greatly influenced our contemporary society. Each collection will showcase an artistic reinterpretation of these revolutions and the ripple effects following their fruition. Merging fashion, music, motion design, and art, EGONlab is a mixed media, at the same time a brand and a movement itself offering a fully immersive and completely unique experience to its consumers.

DS Automobiles is revealing ‘’Un Autre Regard”, a unique editorial fashion photo shoot came from a meeting of designs from different disciplines, connected by an avant-garde spirit. Identified by the Fédération de la Haute Couture et de la Mode as emerging brands, BLUE MARBLE, BORAMY VIGUIER, EGONlab, GERMANIER et MANSOUR MARTIN had characteristic looks to their work. Along the Seine, downstream from the Palais de Tokyo where these talents usually show off new trends, the photographer Paul Franco took over the Château de Bizy to reveal his vision for Paris Fashion Week 2020. Five images have been staged in the castle’s courtyard and gardens with DS 3 CROSSBACK E-TENSE, DS 7 CROSSBACK E-TENSE 4×4 300 and DS 9 E-TENSE.