The Gen Z, the under-15 generation, is expected to account for 10 to 15 percent of the global luxury market by 2025. Combined with the Millennials, they will account for more than 50 percent of the market. Beyond their purchasing power, this generation has an undeniable cultural and social influence. A revolution is on the way: the genZ is the first 100% digital generation. With containment, Instagram, YouTube and TikTok have exploded, who are these new consumers? How are brands adapting to these new consumers?
Moderated by Camille Charrière, journalist and fashion editor, and Laure Guilbault, correspondent for Vogue Business in Paris. With Ludovic de Saint Sernin, creator of his own brand; Pierre Alexandre M’Pelé “Pam Boy”, journalist; Thomas Delattre, professor at the Institut Français de la Mode.
