L’Oréal Paris brings together beauty and fashion with runway show
Tonight marks the sixth edition of the L’Oréal Paris Défilé, the monumental fashion and beauty show staged by the brand during Paris Fashion Week. This year, the theme was “Walk Your Worth” taking once again the brand’s world-renowned tagline “Because you’re worth it” to new heights.” Last year, the event was watched live by 150 million people on social networks, with four billion views across all platforms. This year, for the first time, L’Oréal Paris invites people to live an immersive experience of Le Défilé on Roblox. With a runway constructed on the forecourt of the Eiffel Tower, this year is poised to be the most memorable yet, as models and ambassadors wear creations by fashion houses and designers such as Viktor&Rolf, Elie Saab, Atlein, Ester Manas, Lecourt Mansion and Ludovic de Saint Sernin. Here, L’Oréal Paris International General Director Delphine Viguier-Hovasse and French model sensation Cindy Bruna, an ambassador since 2020 who will be wearing a made-to-measure dress by Viktor & Rolf, discuss what the event represents to them and how beauty and fashion in tandem can have an uplifting impact.