Rahul Mishra, champions slow fashion with traditional Indian crafts. His eponymous label finds its genesis in ideas of ethical sustainability that present fashion as a tool to create participation and empower local craft communities in India by boosting the circular economy in their villages.
The brand's achingly slow process of hand-weaving and hand embroidery allows to build sustainable livelihoods for more than 1000 artisans. Ms Suzy Menkes regards Rahul as India's 'national treasure'.
Artistic Director: Rahul Mishra
Year of creation: 2009