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CACHÍ - FROM "LA BOCA" TO THE HEART

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CACHÍ, a unisex clothing brand, was founded in 2018 by the French Argentinian creative duo Belén Frias and Élise Girault. Advocates of traditional craftsmanship such as featherwork and knitting, they remain committed to innovation. In 2022/23, they joined the IFM's fashion entrepreneurship programme and won the entrepreneurship award in collaboration with AMI. They also remain part of the Ateliers de Paris incubator programme until 2027. "By combining classic tailoring with their cultural influences, CACHÍ brings out a unique modernity by creating something new from something familiar," explains the duo. "Made in France and nearby countries, the collections are designed as a cohesive wardrobe, where each piece, regardless of the season, can be mixed and matched with the others." CACHI has been invited to the Paris Fashion Week® Menswear Official Calendar since June 2019. Journalists and buyers are invited to visit the SPHERE Paris Fashion Week® Showroom at the Palais de Tokyo between January 21st and 25th, an event supported by DEFI, L'Oréal Paris and Accor.

The inspiration for the season?

With its Fall Winter 26 collection, CACHÍ broadens the spectrum of its French Argentinian dialogue. The collection, entitled "La Boca," builds a bridge between Paris and Buenos Aires, between two cultures, and explores the deep connections linking geography, history and identity. The energy of the city, lively, colourful and expressive, strikes a chord with tradition. This time, the focus shifts to the intensity of tango; the striking presence of the dancers; and how the costume structures, supports, sculpts and comes to life through movement. The collection reinterprets everyday pieces such as shirts, jackets and trousers to create a subtle, almost intimate presence. High collars, marked cuffs and assertive sleeves reflect a personal need for structure and an instinctive attraction to silhouettes that envelop without weighing down. Every detail seeks to convey a feeling: that of standing tall, presenting oneself and existing fully. Wool remains a key material, crafted in innovative ways to create textures and trompe-l'oeil effects. The colour palette – inspired this season by the vibrant facades of Buenos Aires' La Boca neighbourhood – ranges from pure white to cobalt blue, punctuated with shades of pink. The collection embraces the freedom of tango and the discreet but essential codes of the traditional gaucho wardrobe.

 

 

What changed for you in 2025?

Everything. Our project became a reality. The launch of our first collection in January, alongside joining the SPHERE PFW Showroom, gave us the chance to show our work to buyers and industry professionals. The discussions and feedback we received were crucial in refining our vision. Joining the Ateliers de Paris incubator provided us with a working environment and ongoing support, and above all the opportunity to structure the project for the long term: to assert a vision where tailoring is enriched by movement and culture, creating a wardrobe that is grounded, contemporary and constantly evolving.

 

 

Who are your mentors, the people you admire most in fashion and elsewhere?

We don't have a single mentor, but rather figures who accompany us, observe us and advise us with high standards. The members of the AMI x IFM Entrepreneurship Award jury are among these influential figures.

Elise: I admire designers who have developed a personal and very clear language, often at the intersection of several disciplines. People who think of clothing as a structure, a gesture, a presence, rather than an image. I am particularly moved by approaches where concept and emotion intersect with great restraint, such as the work of Hussein Chalayan.

Belén: I am very attracted to universes where materials and culture are central, and where objects tell a story beyond their intended use. I am particularly moved by approaches that are deeply rooted in a territory and a specific craft, and I would cite the work of Christian Mohaded.

 

 

Bedside book? Cult film/series?

Elise: I watch a lot of documentaries. Loic Prigent's DVDs Le Jour d'Avant made a big impression on me. I watched those even before I went to fashion school, and the idea of seeing the work behind the scenes in the workshops made me dream.

Belén: My references are quite instinctive. Charlie Porter's What Artists Wear is a big influence on me at the moment, because of the very simple way it connects clothing, identity and creation.

 

 

Your favourite spot in Paris?

Elise: It's not really a specific place. I especially enjoy simple moments. Eating tacos at Mesa, or just taking the time to stop and enjoy a moment of calm, anywhere in Paris with Belén.

Belén: I especially like walking around Paris with no particular destination in mind. The 9th arrondissement, Rue Condorcet to Montmartre, is the first neighbourhood I lived in when I arrived in Paris, and I'm still very attached to it.

 

 

What are your dreams?

We dream of continuing to flourish in what we do, together.

 

 What are your goals?

To build a clear and recognisable aesthetic, without ever straying from our core values. To keep moving forward, guided by our intuition.

 

This interview has been lightly edited.