A Feel For Fashion: Loïc Prigent


It can often feel like no one has better access across the full spectrum of fashion than documentary filmmaker Loïc Prigent. Designers, personalities, and even the usually discreet atelier professionals all adore him and seem at ease in his presence. This is likely owing to Prigent’s extensive fashion knowledge – past and present – and his utter devotion to capturing the industry from all angles. Having begun his career making fanzines and building his portfolio as a journalist, he gradually shifted to film production and made his mark with a short documentary series on Chanel in 2005. With his film, Louis Vuitton Marc Jacobs, he gained an audience beyond France; and ever since, he has developed a seemingly endless array of series and films, all while bringing his YouTube audience – currently upwards of 600,000 subscribers – to the frontlines of fashion weeks. As of this month, he can now be heard regularly on the new podcast, Louis Vuitton [Extended]. With his charming French-inflected English, he is a peerless storyteller who puts the same level of care into his content that the petites mains apply to the most exquisite couture creations.

What creates an emotional response for you in fashion today? 

I am like everyone. It’s when there is the screaming, when there are the crowds, when there is the excess, when there is the sincerity, when there is the silliness, when there is the beauty. I like to know how many fittings were done for each pièce. The answer is always very revealing.


In what ways are you seeing progress in fashion mirroring progress in the wider world? 

The way fabrics are produced and especially when designers start to be concerned about this. 


If you could change one aspect of how we experience fashion today, what would it be?

Absolutely nothing!


What stands out as the most potentially disruptive influence on fashion in the near future? 

I have no clue about the future, and it still interests me! That’s why I’m still doing this job! 


This interview has been lightly edited.