A Feel For Fashion: Lolita Jacobs and Jean-Baptiste Talbouret-Napoléone
When Lolita Jacobs and Jean-Baptiste Talbouret-Napoléone founded their creative design studio, LJBTN, in 2018, they had already charted successful paths individually. Lolita had been the image director at Chloé and Courrèges while Jean-Baptiste was working as the art and image director for M Le Monde. Together, they have developed a successful roster of clients such as Chanel, Gucci, Louis Vuitton, Max Mara, Moncler, Victoria Beckham. Represented by Art Partner, they bring a distinctive sensibility to each of their projects through sharp visuals that convey desire while also forming an elusive feeling that connects us to these aspirational brands. While Jean-Baptiste is now creative director for M Le Monde, Lolita also oversees fashion direction for L’Étiquette Femme, a magazine that trades in understated cool – also an apt description for this talented couple. Here, Lolita answers on behalf of LBJTN.