Where do you look for new ideas or voices in fashion?
As our brand name implies, Time draws inspiration from time itself and the experiences accumulated over time. I believe newness doesn’t come from something grand or external, but from the moment you recognize your value, knowing your worth. Fashion, therefore, should be a thoughtful proposal that respects the life of the person who wears it.
What excites you in fashion right now?
Definitely AI. Of course, there are many controversies within the industry. But I believe technology is merely a tool, while direction is ultimately decided by humans. Depending on the questions we ask, shouldn’t AI expand the boundaries of creativity?
And what surprises you the most?
The infinite possibilities created when AI meets a brand’s perspective. When a brand’s long-cultivated aesthetic and sensibility intersect with technology, an entirely new dimension of originality can emerge. What is one reason to be optimistic about the state of fashion going forward? Rather than being influenced by excessive trends, more brands are presenting refined collections grounded in their own archives. There is a growing emphasis on depth over speed, on building long-term value rather than simply following trends. I believe this shift is guiding fashion toward a more sustainable and meaningful future.
In which ways might fashion creativity effectively drive growth?
Creativity is not simply the ability to produce something new, it is an attitude and a way of seeing. When a brand looks at people and the times with thoughtfulness, that sincerity turns into emotion. Emotion becomes memory, memory becomes an asset, and that accumulated trust ultimately enables sustainable growth
How essential is heritage and/or a distinctive identity in contributing to a brand’s success?
A brand’s heritage and identity must be firmly grounded, like sand compacted over time. They form a foundation that does not collapse. Even when experimenting, a strong foundation keeps a brand from losing direction. True strength lies in what remains consistent through change.
Who or what is generating the greatest influence in fashion today?
The coexistence of heritage and innovation. Brands that respect their accumulated history while embracing contemporary technology and sensibility in balance are the ones that resonate most powerfully today.
How do you think your brand can spark and sustain desire with so much else going on in the world?
Time’s identity is 'Evolving Classic', a refinement that endures over time. Rather than chasing trends, we focus on the balance among silhouette, proportion, material density, and details. We aim to create pieces that can be worn for a long time, hybrid and thoughtful garments that retain a sense of sensitivity within restraint. If it's something with timeless value, desire will naturally follow.
Do trends still matter?
I see trends as a fast-moving language of information. We don’t rely on them, but we do believe it’s important to understand and read the flow. There seems to be more overlap between fashion/entertainment and fashion/sports than ever.
Thoughts?
The more the boundaries blur, the richer the stories become. Fashion is no longer confined to clothing, it expands as it intersects with different fields. What really matters is the kind of narrative those combinations create.
In what ways is AI helping you develop and realise ideas that might not have been previously possible?
AI is a tool that helps structure ideas and clarify concepts. Sensibility without concept feels empty, and concept without sensibility can feel reckless. I believe AI helps bridge that gap and supports a more balanced creative process.
Can you share a mantra that speaks to this moment in time?
I believe every person is unique in their own way.
What do you enjoy most about Paris Fashion Week?
What I love most about Paris Fashion Week is the finale. It’s the ultimate moment when the mood and message of a collection come together naturally on the runway.
