Actualités

Julie de Libran

Interviews

Sunlight, sketches, and a sewing machine. Julie de Libran’s story began in San Diego as young girl from Aix‑en‑Provence who translated her imagination into dresses stitched by local seamstresses. After ten years in the United States, she moved back to Europe. De Libran then studied fashion at Istituto Marangoni in Milan and at the École de la Chambre Syndicale de la Couture in Paris. From 1991-94, she worked with Gianfranco Ferré in Milan. In 1996, Gianni Versace asked her to join as his assistant — an early endorsement that would shape her path. Her career gained momentum at Prada, where she spent more than a decade overseeing womenswear, lingerie, celebrity dressing and made‑to‑measure, rising to design director and becoming one of Miuccia’s closest collaborators. In 2008, she returned to Paris to lead womenswear at Louis Vuitton under Marc Jacobs, before taking the creative helm at Sonia Rykiel in 2014. Since 2019, she’s shaped her own label from a quiet atelier on the Left Bank where she creates made‑to‑order pieces with a focus on upcycling through deadstock silks and chiffons. Her approach always comes back to designing beautiful clothes to be worn, cherished, and one day passed on.

Where do you look for new ideas or voices in fashion?
I absorb a lot and get inspiration from my everyday life in Paris and what surrounds me. I also love meeting friends and having conversations about our active lives and how we gravitate towards things that inspire us and still make us dream a little.

 

What is the most significant change you are seeing in fashion right now?
How much people are influenced by social media, and how image is now at the centre of attention. Also, the industry has changed; it's all about numbers and fame, and less about creativity. Even so, things seem to be shifting in the right direction, because I feel that people are once again searching for creativity. I still believe there is a huge interest in the origin of beautifully made garments and the craftsmanship required to create them. I see this desire around me; there's a growing need for a genuine connection with fashion, and it's been a while since I last experienced this feeling so strongly.

 

Who or what is generating the greatest influence in fashion today?
Miuccia Prada, with the Fondazione, which connects art, film and music. Also, the younger generations and social media are very influential — even if, at times, they establish new beauty standards that are not always the most positive.

 

What defines Haute Couture in a contemporary context?
The craftsmanship, the beauty of making something unique and personalised, and the creativity behind the entire process —as well as the people who are so passionate about making it. When Haute Couture is worn, it becomes fashionable and contemporary.

 

How essential is heritage and/or a distinctive identity in contributing to a brand’s success? 

Heritage tells the story and passion behind what you're creating. It’s a major part of a brand’s success, as is the craftsmanship that enhances the beauty of each garment.

 

In what ways are you seeing fashion houses enhance their identity/image through experiences beyond the runway?
They explore different platforms to share their story and inspiration —from collaborations to travel, in order to create unique experiences. They also connect with influential individuals who can shape distinct yet coherent narratives and capture the right attention.

 

People sometimes think of Haute Couture as more formal and fancier. Is this still the case?
I believe Haute Couture is primarily about craftsmanship, but since many of these pieces are made for special occasions, they tend to be more formal rather than just “fancy." What I really love is when they're worn in a more casual way; it’s more inspiring when someone uses their individual style.

 

When was the last time you marvelled over something in fashion?
Every day, I feel fortunate to be in the heart of Paris! I can say I'm rather spoiled with extraordinary exhibitions, galleries, shops and vintage stores. This city is full of inspiration. I love going to see exhibitions on the history of fashion and how garments were made. It always amazes, inspires and pushes me to create something new from such an inspiring past.

 

There seems to be more overlap between fashion/showbusiness than ever. Thoughts?
Fashion has become a powerful platform for messaging, and is increasingly used in show business to attract attention and audiences — sometimes at the expense of focusing on craftsmanship or the beauty of clothing itself. But I must admit, I’m still more interested in beautiful clothes.

 

Can you share a mantra for the coming year?
Keep doing what you believe in; stay true to yourself; be respectful towards others; and remain consistent in your thoughts, values and message. And work hard!

 

This interview has been lightly edited.