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A Feel For Fashion: Thierry Dreyfus

Interviews

For more than three decades, the language of light has defined how fashion is staged. From Paris to New York and Milan, it is through this medium that Thierry Dreyfus, with his company Eyesight, has reimagined runway shows and installations, turning illumination into structure and atmosphere. His collaborations span Dior, Saint Laurent, Raf Simons, Comme des Garçons and Junya Watanabe — always placing designers at the centre while his own artistry works in their shadow. Considered among the most influential creative directors in fashion staging, Dreyfus turns collections into experiences, letting light speak with the same authority as fabric and form.

What are your thoughts about the significance of this season given so many major designer debuts?
We wish them good luck — and the freedom to be themselves.

 

What excites you in fashion right now?
The chance to share and build with our teams. The extraordinary privilege of working alongside remarkable creative designers, and to remain in their shadow.

 

What is one reason to be optimistic about the state of fashion going forward?
Creative visions are returning to smaller houses; they are reintegrating craft, poetry, the body, and seduction.

 

What are the main elements that make your work unique and fulfilling?
Our teams in New York, Milan, and Paris. We listen. We want the audience to be genuinely captivated by the collection.

 

What do you enjoy most about Paris Fashion Week?
To return to my own home once the work is done.

 

Given current uncertainties, in what ways do you see brands/houses effectively driving business growth?
By continuing to be creative, sincere, and unwilling to follow trends. Creative constancy and empathy are the true seeds of growth.

 

What is your favourite way/word to compliment someone’s style?
A smile, a hug, and a glass of great wine.

 

Tell us something surprising about how you got to where you are today?
Meeting extraordinary personalities who, in time, all became partners.

 

In what ways might you hope to have an impact on fashion this year?
A director or a producer, should always be at the service of brands and designers, with their team in full dedication. Any idea, concept, or proposal emerges only through the specificity of a brand, a designer, and a collection. One must recognise the brand through its light and its setting. We should never presume to have any impact — the designers are the ones who will shape this year.

 

In what ways is AI helping you develop and realise ideas that might not have been previously possible?
AI is a tool. Only human imagination creates ideas, concepts, and unexpected turns. AI is fed by existing images, analysing and recombining what has already been done, like a mosaic. You can see it and feel it. Soul speaks to soul; computers to computers.



 

This interview has been lightly edited.