Where do you look for new ideas or voices in fashion?
I often look at big brands and established designers, yet sometimes you can find young talents with strong personalities who stand out and influence the scene. I also pay attention to contests like the LVMH Prize, Hyères Festival, and the scouting made by Sara Sozzani Maino, which all support and highlight emerging voices in fashion
In which ways might fashion creativity effectively drive growth?
Definitely by bringing new ideas that attract attention, set trends, and create demand. It helps brands stand out, reach new audiences, and adapt to cultural and technological changes. Doing this influences the public toward new cultural trends.
How essential is heritage and/or a distinctive identity in contributing to a brand’s success?
A strong identity is essential for a brand’s success. It helps to build trust and stand out in a crowded market. A distinctive story or cultural background makes the brand more memorable and meaningful to its audience.
What surprises you about the industry in 2025?
I feel that the arrival of AI in the industry risks limiting creativity a bit. Designers should keep their freedom to create something authentic and genuine, without AI distorting the creative process. AI can be a useful tool to guide the way, but true creativity must stay in human hands.
Who or what is generating the greatest influence in fashion today?
As always, music has the greatest influence on fashion today, along with some movies and few key designers.
What defines men’s elegance in a contemporary context?
First of all, elegance depends on the person. Based on their personality, it’s important to choose an elegant outfit that highlights and enhances their natural elegance.
There seems to be more overlap between fashion/entertainment and fashion/sports than ever. Thoughts?
With the rise of social media, there’s a strong overlap between fashion and entertainment, and sports are now heavily influenced as well. However, it’s important to recognise when the influence is positive and the message is genuine, as bad taste is always lurking.
Do trends still matter?
Every designer creates their own trend, and those who deliver the strongest message definitely have more impact than others. To me this is the new meaning of "trend" in fashion.
This interview has been lightly edited.
