Where do you look for new ideas or voices in fashion?
I feel that fashion is beginning to look back again, returning to traditional techniques, craftsmanship and disappearing trades. That excites me deeply. I hope this is not merely a temporary trend, but a long-term shift in the way we create. Tradition should not be seen as something belonging to the past, but as a foundation for the future. When heritage is combined with new ideas and technologies, that is where I believe the industry can truly be reinvented.
What excites you in fashion right now?
What excites me most is this renewed interest in process, making and material intelligence. There is a growing appreciation for how things are constructed, not just how they look. That shift feels genuinely meaningful.
And what surprises you the most?
Honestly, not much surprises me at the moment. But I am always waiting for that unexpected moment — something that disrupts the rhythm and makes me dream again.
What is one reason to be optimistic about the state of fashion going forward?
If you truly love something, you remain optimistic about it, even in difficult moments. Fashion is something worth loving. I don’t need a concrete reason; the emotional connection itself is enough to keep believing in its future.
In which ways might fashion creativity effectively drive growth?
We work in a business that creates what people will want, not necessarily what they want right now. That often means the message is not immediately understood. At an emerging stage like ours, focusing too heavily on growth can cloud creativity. Growth is of course necessary, but intuition and creative clarity feel far more sustainable than chasing short-term results.
How essential is heritage and/or a distinctive identity in contributing to a brand’s success?
In our case, heritage is one of the pillars of the brand. Looking back is essential in order to move forward. Everything already exists in some form, but the beauty lies in connecting opposites — tradition and innovation — to create new meanings.
Who or what is generating the greatest influence in fashion today?
I don’t think there is a single dominant influence anymore. The landscape is fragmented, and that can be positive. It allows multiple voices, cultures and perspectives to coexist rather than following one central narrative.
How do you think your brand can spark and sustain desire with so much else going on in the world?
That is not something that truly drives me. If even one person connects with our message and feels something meaningful through our work, then I feel my job is already done.
Do trends still matter?
I hope they don’t. Trends are one of the greatest enemies of individuality.
There seems to be more overlap between fashion, entertainment and sports than ever. Thoughts?
There is certainly more visibility today, but artists and athletes have always influenced fashion. What has changed is the speed of media and the constant need to generate “news”, which makes everything feel amplified.
In what ways is AI helping you develop and realise ideas that might not have been previously possible?
I am personally very interested in AI and follow its technological and ethical evolution closely, but at the moment we do not use it directly in our creative process.
Your brand is relatively young. How do you think you can develop it in the current fashion scenario?
I have a very clear vision of what this brand should become. At the same time, adaptability is essential — understanding new contexts and using them to reinforce our core mission rather than dilute it.
Can you share a mantra that speaks to this moment in time?
Lately I keep returning to this thought: time is the only currency that cannot be returned. We should respect everyone’s time, including our own.
What do you enjoy most about Paris Fashion Week?
Paris Fashion Week is the pinnacle of our industry; there is nothing comparable to it. Being part of it is a dream. Coming from another country and being an outsider in many ways has made the journey more challenging, but also more exciting. The energy of this week is impossible to describe — you can truly feel the pulse of fashion.
